AFEW, A New Female

1. Simone Rocha Spring/Summer 2014
2. Meadham Kirchhoff Spring/Summer 2014
3. Marques'Almeida Spring/Summer 2014

The female equivalent to ANEW, A New Male, these three designers are currently defining what womanhood means today. On the forefront: Simone Rocha. She gives us laminated prostitute nuns, shredded millionaire's daughters and confused catholic punk school girls. The anti-image of what women should be. And the ideal image of what women should be.

What Rocha shares with Meadham Kirchhoff is a tendency towards romantic codes: lace dresses, collared blouses, negligee tops. Yet, these codes are broken, smashed into pieces, destroyed and covered by snakeskin and PVC. Or ripped apart. Skirts have holes, tops are gliding down the shoulders. Yet, these dysfunctional conflicts are decorated and embellished. With pearls, with trims, with gold lamé.

The 'decoration of destruction' is also eminent in the designs of Marques'Almeida. The masters of frayed dyed denim and imperfect shreds of finest fabric. Together, these three designers create an eclectic image of women. Outgrown girls who still want to have fun. Women who do not accept grown-up womanhood. Who wants to live forever? They surely do.

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